The Italian automaker Lancia, which Stellantis also owns Fita, Chrysler, Citroen, Vauxhall, and Peugeot, is reviving its electric vehicle lineup. Between 2024 and 2028, the business intends to create three electric vehicles: a new Ypsilon, a new Delta, and an unidentified “flagship product.”
In addition, the company is unveiling its eighth logo in its 116-year history, which pays homage to its original 1957 design. The goal is for Lancia to sell only electrified automobiles by 2028. But as Electrek points out, the business only offers the Ypsilon in one market (Italy). So giving up on sales of its automobiles with internal combustion engines shouldn’t be that difficult.
Lancia has unveiled a new design language that it claims will direct the production of the following three cars, in addition to its plans for EVs and a new logo. In order to act as a “three-dimensional manifesto” of these design tenets, the studio constructed a physical sculpture.
The sculpture, dubbed “Lancia Pu+Ra Zero,” is described as a “piece of art in which the past and the future are in continual contact, in which elegance is matched with the radical spirit of shapes” by the CEO of Lancia, Luca Napolitano.
It seems that “Pu+Ra” stands for “Pure and Radical.”